Situation Analysis: Our Client's Starting Point.
When we begin work with a new client we need to understand your current situation. This process starts by adding our analytic software to your website and social media accounts. We like PIWIK and Google Analytics. This allows us to build a profile of who your customers are and how long they are engaging with your brand. It provides a wealth of technical information like keywords, location, how long they have been browsing your site, and their primary interests. We need to know why people are using your product or service and how they fit into everyday life.