Google AdWords Management & Setup Services
On the Google search results page, you would see sponsored ads at the top, and also at the right-hand side. Down the middle of the page are the organic results, and these results are chosen by Google based on their algorithms. They show the results that they believe are the best fit for the search. It is obviously great to be listed on these results, but it takes time, industry you are in, and the keywords that you are targeting. There is a lot of value for many businesses to get listed in the sponsored search results. If your website is not listed in the organic results, you are not going to get traffic. It is much easier to get listed in the paid results.
Google Adwords Management Services
- In-depth keyword research and selection
- Competitive analysis
- AdWords texts
- Landing page optimization
- Conversion analytics
- Submission of AdWords
- AdWords Monitoring
- AdWords Cost Management
- AdWords Campaign Improvement
- Detailed reports and spreadsheets
Why Use Google Adwords?
Every day, there are billions of Google searches in a day. People are searching for a
solution or a product that they need, and Google AdWords provides you an opportunity to do so. Using AdWords, your products or services can also be seen on AOL, YouTube, and more. There is good reason to choose AdWords as an advertising platform.
Reach Highly-Qualified Leads
On Google, the users who are typing their queries using certain keywords are
prospective customers or highly-qualified leads. Google AdWords tailors its listings to
users’ queries and the keywords that they type. This means, higher traffic, more leads,
and even conversions for your site.
Get Search Engine Results
If you are just starting with your website, you may find it difficult to be on the top ranks of search engine results. It takes time to optimize your site and create content on your site. However, with AdWords, it becomes easier – even instant – to get to the top or
close-to-top ranks of the listings. Google guarantees that.
Tops the Search Results Page
For every query, Google Ads are displayed at the top and on the side of the page. There
is only a small room for organic listings on page 1 of search results. Google ensures that their bidders get the most out of their money. This means, AdWords users have an edge over other competitors that do not avail these services.
Frequently Asked Questions On Google Adwords
The goal of AdWords is not just to get clicks and spend money. The goal is to make money through new customers, sales, or whatever your goal is for your business.The idea is to not focus so much on what it could cost you, but to figure out what it can make you and what your profit can be through advertising. Obviously, this is different for every business. For some, the worth per sale can only be a few dollars while for others, it can be a thousand dollars. Google offers packages and bids that are within your company’s budget.
There may be some businesses, that because of their business model, may not be a good prospect for Google AdWords. We could help you see if your business is a good prospect for Adwords, then test it for three months to see if we can make it profitable. Overall, the goal is to keep the spending number low in the beginning, until we can confirm that you are making a profit.
Another major reason that many people are not a good fit for Google AdWords is due to their geographical boundaries. For example, there is a business in Ohio that will only advertise in their area. Compared to advertising nationwide for business, that can ship products nationwide. If you are a local business, and you are only advertising in a certain area, before we start with the AdWords campaign, we would need to check to make sure that there is enough search volume within your area to warrant spending the money on advertising. If you are only going to get a few clicks per month because of the limited number of people searching for your services within your area, then AdWords may not be the best option for you.
In other industries or people who have larger geographical areas where there may be thousands of people searching every month, then it is definitely worth to move forward with advertising, because there is plenty of search volume to justify spending the money on advertising. We look at these things beforehand. We will look at your business and your geographical area to see if there is enough search volume to justify starting a Google AdWords Campaign.
With Pay-Per-Click (PPC) Marketing such as AdWords, you only pay Google (or an advertiser) when someone clicks your ad and visits your website. This is much cheaper than TV commercials, radio, print, and other traditional forms of advertising. This will help you make sure that you are utilizing your marketing budget effectively
To make the most out of Google AdWords, we highly suggest combining SEO and PPC best practices. This means, while we recommend PPC marketing, we should not also neglect the importance of utilizing SEO. Both getting on the top ranks of organic search listings and getting on the top of search results through AdWords are the good way to go. That way, you can guarantee that you get leads and conversions.
To make sure that you get the most out of Google AdWords, our digital marketing agency has partnered with Google. That way, we can stay updated with the latest trends in advertising on Google and apply these to the projects that we engage in.