Owners of event planning businesses, whether a wedding, corporate, or nonprofit, are facing the challenge of choosing the best marketing strategy in an ever-changing market. To have a higher lead conversion rate and sales, follow these tips:
- Branding is the Key.
A lot of event planners may not be concerned about branding. But to establish your event planning business, you should rethink your brand identity and branding strategy. Make sure that all your collaterals and digital assets (logo, website, social media profiles, cover photos, pictures, videos, promotional materials, etc.) represent your brand identity. Think of a unique branding technique and employ it to create a strong brand affinity with your potential customers.
- Use Video.
The majority of event planners nowadays use video to market their services. A video is a powerful marketing tool that gives your potential clients a glimpse of your services and the previous events you planned in just a matter of minutes. To do so, you should always have a camera with you so that you can document your activities, your client testimonials, and more. Use these videos on your social media profiles, on your YouTube channel, and even on your advertisements to help you boost your organic ranking.
- Utilize Social Media Ads.
Whether you like it or not, your market is on social media platforms. People no longer use social media for mere personal purposes. Nowadays, business happens on social media. Utilize social media advertisements for your event planning business. For your ads, use the videos that you have created. To help you save on expenses, do remarketing. Offer discounts to potential customers who have added you to their cart, to encourage them to purchase your services. Target various demographics and customer buying habits in your ad campaigns.
- Run Email Marketing Campaigns.
Business owners recognize the importance of email marketing campaigns. To be effective in your campaigns, think of email as an art. You should offer something valuable to your recipients so that your email won’t be thrown straight away into the trash bin. Get an email marketing tool and database software to manage your customer information. From there, you can launch campaigns according to your preferred demographics and presets. To hold your readers’ attention, create an email sequence with intervals of days, weeks, or month/s. Use emails to stir desire.
- Do Referral Marketing.
The best way to find new clients for your event business is through referrals. Ask your clients, groups, agencies, and organizations to refer you to a potential client. If you partnered with agencies, offer to market their services to your clients in return. Partner with online influencers, bloggers, and vloggers, and generate unique referral codes for them. Give them a commission every time they refer your business to someone.
- Join or Sponsor Local Events.
Go to where your potential clients can be found. Join or sponsor events, fairs, conferences, meetups, social gatherings, charity work, and more. Make your brand seen, so that your business is always in front of your potential clients.
- Do Content Marketing.
To continue to stand out as an event planner, do content marketing. Do not just create content about your business and the services that you offer. Nowadays, it is about providing something valuable to your audience. Content covers not only text, but also audio, video, and more. Make sure that you regularly create content on your website and social media profiles, and boost these to ensure that your content and your website get found on search engines.
- Use Search Engine Optimization.
To boost your content, you need to use Search Engine Optimization (SEO) strategies. There are a variety of SEO techniques that you can employ: competition analysis, keyword research, keyword planning, SEO content planning, Google tools setup, meta tags optimization, image, and content optimization, RSS feeds creation and more. Before you even launch your website, optimize it for search engines.
- Use Citation Listings.
Use citation listings together with your SEO strategy to give you a greater chance of ranking high in organic search listings. Create listings on Google My Business, Yelp, Yellow Pages, Angie’s List, and more. List your business on directories focused on event planning, such as partyexhibitors.com, eventplanners-directory.com, meetingpages.com, thesourceinspires.com, and eventvendors.com. Have consistent and accurate information on your listings and include photos and reviews of your services.
- Do Traditional Marketing.
Do not forget about offline marketing in today’s digital age. Get out there, go offline, and meet new people. Produce business cards, flyers, pamphlets, brochures, and banners. This technique helps you form the most influential relationships and the most opportunities.
Try these methods now and keep your phone ringing.
We can guide you in creating an effective marketing plan.