In today’s digital world, people have become all the more dependent on the internet in almost every aspect of their lives. People use digital channels to help them decide where they will accommodate. Most travelers make reservations from their smartphones. Your hotel business should also be out there whenever your potential customers are planning for their trip and are searching for the best deals. Here are some digital marketing tips for your hotel business:
- Have a Fully-Functional Website.
Create a well-optimized and attractive website that has your logo, an online reservation form with a schedule, a map, your complete business details, photos and videos of your hotel, testimonials, blog, and more. With the increase of hotel reservations from a smartphone, your business website should also be mobile-responsive. It should fit any screen size or device type and will be user-friendly across various gadgets.
- Create Social Media Accounts.
Social media has changed the way we do business. Consumers will turn to social media in making buying decisions. Thus, your hotel business should also be found on social media. Companies that are on social media have a more significant opportunity to make their brand stronger and increase their sales than the ones that are not. Create a business profile with your logo, cover photo, rates, location, contact information, website URL, photos, reviews, and more. Try to be active on your social media profiles by regularly posting content and responding to customer queries.
- Have a Google My Business Profile.
No matter what device you use, you usually receive search results based on your location. These local search results are vital for being found and allowing customers to review your business. On the search results page, Google My Business results come up on the right-hand side of the page as a card. The listing will show the business website URL, images, map, address, star rating, prices, contact information, reviews, reservation link, availability, and more. Check if your data is consistent because it will impact your ranking on organic search results.
- Create Quality Content.
Content does not only refer to the text. It could be photos, videos, posts, tweets, blogs, advertisements, or newsletters. Keep in mind that you should use high-quality photos and not stock photos for your content. Your content should be original, interesting and provide a solution to people’s problems. Combine various types of content, align these with your brand identity, and include Call-To-Action.
- Manage Your Online Reputation.
The reputation of your business is crucial. Consumers are likely to avail the services of a company that has excellent reviews. Reviews make consumers feel more secure. Travelers look at online hotel reviews before they make a booking. It is thus vital to encourage your guests to leave a review on Google My Business, TripAdvisor, Facebook, and more. Learn how to handle negative reviews by empathizing, acknowledging, and responding. Take steps to resolve the issue, and inform the public about it.
- Collaborate With Influencers.
Partner with social media influencers, bloggers, and vloggers. Collaborate with experts in the tourism industry. Educate them with your business and ensure that they do their work responsibly. Offer them a free staycation in exchange of posting photos and videos as well as reviews of your hotel on all of their platforms.
- Use OTA Integration.
Most online hotel bookings are made through Online Travel Agencies (OTA). On these websites, customers can book properties in a particular geography. Integrate your property to sites and travel portals like bookings.com, hotels.com, trivago.com, expedia.com and more. Integrate their API into your site, and through that, people can book through these OTA portals.
- Run Paid Ad Campaigns.
You can get your paid ads on Facebook, Google, YouTube, Twitter, LinkedIn, and other advertisement platforms. Use your logo, photos, or videos for your ads, and add a clear Call-To-Action. Doing so will help you increase brand familiarity. When a consumer’s need arises, your business may be the first thing they might have in mind, because of your ad campaigns.
- Follow Best Practices in Search Engine Optimization
With all your competitors present on the Internet, it gets even more challenging for your website to rank on search engine results and be discovered by potential customers. You need to continually apply SEO strategies to your site to ensure sales and a high ROI. To do so, begin with keyword research. Optimize your tags and content to target your keywords, do link building, set up Google search engine tools and analytics, and improve your site speed.
- Join or Sponsor Events.
Sponsorship is the secret to a powerful marketing strategy. Join or sponsor events where your target market is – that can be travel fairs, expos, concerts, events, marathons, concerts, games, competitions, and more. Doing so can improve your reputation, visibility, and the image quickly.
Try these methods now and keep your phone ringing.
We can guide you in creating an effective marketing plan.