Be the top HVAC contractor and overtake your competitors by stepping into digital marketing. Instead of telling customers what you can do, show it to them by creating strong visual content. In turn, this can help turn your leads into paying customers.
- Have a Good Website
A website is the digital version of your shop. You need to have a specific place where your customers can find you. Show your profile, your skills and services, and your contact details.
- Search Engine Optimization
Gain a spot on page 1 of search engine results by utilizing keywords. Do keyword research and find out which keywords will help make you rank. Know that every page should have a title, page description, metadata, schema markups, alt text, and optimize them – so that search engines can index them. Make sure your site has SEO the moment you launch it.
- Write Original Content
Writing great content in your blogs will help ensure that you are getting links and directories and referrals. Keep in mind to always post content regularly. It does not have to be about the services you offer. You can provide tips or something valuable to your site visitors.
- Pay-Per-Click Ads
The first six listings on Google search results are paid ads. Utilize Google AdWords and Bing Ads so that your business would appear on top of organic search results. Ideally, you should optimize the entire ad experience, not just spend a grand on your campaigns. Cut down on expenses and ensure that your customers get the best experience.
- Be on Social Platforms.
You might not see too many direct conversion results from social media, but putting your business on social media makes you visible to your customers. Almost every potential customer has a social media account. Remember to post content regularly, be part of a community, and provide valuable tips.
- Reviews Management
Reviews are the new form or the online version of word-of-mouth advertising. You need to curate and cultivate online reviews. Reviews for your business are gold. If Google and Bing see that you are always getting great reviews from your customers, chances are, they would help you find more customers for your website. Get higher site performance and traffic. Adopt a process for reviews to keep them coming in.
- Truck Design That Portrays Your Brand
A great truck design with your business logo and contact details is cost-effective and will help you raise people’s awareness of your brand and services.
- Traditional Promotional Materials
Flyers, brochures, pamphlets, and business cards are still useful to inform people about your business.
- Online Business Listings
Get listed on popular online directories such as Yelp, GMB, Angie’s List, and Yellow Pages. Check if your NAP is consistent and updated.
- Sponsor Community Events
Join and if possible, sponsor community events. Plan well for these events and make sure that you prepared your promotional materials carefully. Portray your brand in an appealing method, to raise people’s awareness of your brand. Should a need for your service arise, people will easily reach out to you.
Try these methods now and keep your phone ringing.
We can guide you in creating an effective marketing plan.