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Waterville Maine Website Consultants

Digital Marketing For A Cause

When marketing a cause, it is very important to tell the story of what cause your organization is going after. We help you reach your goals and targets for your Non Profit.

Digital Marketing Services For Non-profits

Traditionally, charities and non-profits were centered around telephoning people, traditional mail, TV advertising, and more. Those are effective, but times have moved on. Digital is quite huge nowadays. It has a lot of benefits for any business, but obviously in the non-profit situation, it is important to maximize on every piece of marketing possible and available to cut costs wherever they can. Digital is a very quick-changing landscape, which has put some non-profits off somehow. Sometimes, the mentality is a little bit on the traditional side. Or some non-profits are quite fearful or hesitant with digital marketing.

Our Marketing Services

  • Branding
  • Graphic design
  • User experience / user interface (UX/UI design)
  • Web development
  • Content writing
  • Online reputation management
  • Customer reviews management
  • Social media management and marketing
  • Email marketing, automation, newsletters
  • SEO, SEM
  • Local SEO
  • Citation and directory listings
  • PPC Advertising
  • Social Ads
  • Application development
  • ROI Reporting

What We Do

Website Optimization

We will work on how your site responds to visitors, what their user experience is, whether your site would have a massive impact on what they do next regardless of how they feel about the cause they are looking into. A good user experience is a nice, clear, clean, crisp pages, good imagery, an easy-to-use site, to navigate, to find what users are looking for will make a massive difference to how far people go. If they find that they are getting confused or they are not quite sure what they should be doing, or they cannot find what they are looking for, they will go and disappear from your site. We make sure that your message is really clear as well. So, whatever it is you do, big, front, center, make sure that everybody knows what is going on and there would be no questions.

Social Presence

The next thing is social presence. Some charities do, some charities do not have very good pages on social media such as Twitter, Google+, and particularly Facebook. Facebook is very much more personal than Twitter or Google+. It is not aimed at an industry; it is aimed at individuals. It has that emotional ties. That is where you want to be. By having a well-maintained plan for Facebook, you are going to increase your reach and increase your followers very quickly and very well. You need someone who is specifically dedicated to this job, who will keep on top of it, who will engage people, add new content, respond to people, reply to people’s questions and comments.

Content Writing and Marketing

Content is probably more important for non-profits than even anybody else – your story, what you do, whether it is shareable, whether people are going to like or read it – it is absolutely vital. Obviously, if you had an industrial website, people know what they are getting. For a non-profit, however, it is an emotional journey. You need to be really capturing people’s imagination, inspire them, make them want to share it, make them want to tell people about it, and make them want to get involved. Your content strategy should be very well-thought-out, well-planned, and well done. Getting someone who has professional expertise and experience in creating proper, shareable content will help your organization a great deal. You may want to look at outsourcing, because that is absolutely vital. Storytelling matters.

Email Marketing

Next is email marketing, which most charities and non-profits are generally getting much better at. Email marketing goes out to people who have already signed up to you – not spamming people – people who are already involved. Email marketing is not necessarily designed to bring on new people, because it is not always going to, but will encourage people engage with you more. It will keep them more loyal. They will get that warm, lovely feeling from seeing what it is that you have done with their money and what you have achieved next. They may well send it on to other people. You can pop something at the bottom about encouraging other people to join you or to refer people

Get Started With Digital Marketing Services Today!

Does your website provide a steady stream of customers? Get a Website that is Designed and Developed to deliver Maximum ROI.

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  • Technical Planning
  • Responsive Web Design
  • Lead Generation Pages
  • Landing Pages that convert
  • Digital Branding Strategy
  • E-commerce Stores
  • Website Maintenance
  • Website Hosting