Choose from a wide range of media
Using text alone may be boring for your viewers. Use interactive content such as widgets, slideshows, banners, videos, and even websites.
Digital signage is the use of high-definition screen to strategically broadcast advertising or multimedia content using an attention-getting method. This is an emerging technology, because no other media makes it possible to deliver dynamic content at the right location and time, for the maximum impact. Compared to traditional printed signage, digital signage enables you to reach audiences more effectively and in real time. Using conventional methods, it is almost impossible to make any revisions since the sign is in place. However, with digital signage, you do not only disseminate information more quickly and save on printing costs, but you have the ability to update content on the fly, even from an off-site location.
Digital signage is becoming a trend in every industry, from retail to corporate lobbies, from hospitals to hotels, from trade shows to schools and university campuses. We see them everywhere we go – on public transportation and terminals, stores, and even at work. Why? Because it grabs attention, whether you want to keep people informed of events and last-minute changes, boost sales and brand loyalty, tailor marketing to a specific audience, or set up emergency messaging. And the good news is, it has become affordable, even for small businesses.
How complex it is depends on several factors: the number of people and sites you want to reach, how scalable to want it to be for future growth, how you want to manage, distribute, and update content, the type of content you want to show. As the saying goes, “Content is King,” and it can be in a number of forms: static text, crawling text, still photos, graphics, flash files, pre-recorded video, and video that streamed live. Our agency can create all these for you within your budget. There is also the delivery method – it can come from a DVD player, a USB flash drive, a media or file server, from the web, and more.
You can avail our digital signage services by simply having an LCD or Plasma screen, a standalone media player loaded with content and power. In this application, the player typically attaches behind the screen, and you update content on a weekly or daily basis using removable media. It is the most economical way to get digital signage up and running. It does have its limits, though. With the standalone player, you can play per-recorded content only. If you use multiple displays, the message is the same on every screen.
If all you want is a PowerPoint Presentation with bullets, your logo, a photo or two, and a per-recorded video clip, and a standalone player may be all you need. If you want to play different messages at multiple locations, and you want more control over your content, then you would want a more sophisticated type of player – one that would allow you to show different messaging content on different screens. Play RSS feeds from the web, stream live video, and make updates in real time without going out to the screens.
These more advanced media players usually include templates for setting up zones for both recorded and live content.
You can drag and drop a JPEG image, your company logo, for instance, right next to a zone playing a live TV or video feed. Then at the bottom, you can add a new sticker crawl from an RSS feed, or even plug-in ad-hoc messaging that you can change anytime you want. It is very simple. The players can even be operated remotely, through a browser-based IP connection, or a wired network link.
Different solutions come with different complexities. This can even be more troublesome if your business operates several branches from various locations. It can also be a frustrating process who do not have much knowledge about audiovisual-related matters. When you implement multiple screens, putting digital signage on a network may be the best way to go, especially if you have screens in multiple locations. With our services, we can make your digital signage in different locations centrally-controlled. You no longer have to worry about training for their operations as well as the requirements of the IT and security personnel. It does not have to difficult. Let us work together.
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