- Ask for Permission
To engage customers on mobile, it is important to follow the best marketing practices. It is important to begin with permission. A vital starting point is to make customers feel secure about your communications. This is because, majority of customers are annoyed when they receive marketing messages without their consent. We should simply ask for their consent enrolling them in our marketing list.
- Understand the Consumer
We also attempt to understand the consumer. This is because mobile marketing evokes negative sentiment. It is important to understand the issues that lie behind this. It is important that the benefits are attractive, the offers are in line with the customers’ interests, and should provide easy opt-out buttons.
- Know Your Customers
We understand the importance of knowing your customers. There are four different categories of customers. The first type are those who who do not have any interest at all in the benefits that are being offered by mobile messages. The second type are those who do not have any need to be in control, but have a limited impact on purchases. The third type are those who need to be in control of incoming messages and remain interested in mobile marketing. The fourth type are those who are interested in promotions or benefits and do not need to be in control. Segmentation of customers ensures a more effective approach. We will help you create segmented marketing messages to different types of customers.
- Recognize the Importance of Relevance
We also recognize the importance of relevance. We should give the right message to the right person, at the right moment. If mobile marketing messages were relevant, customers would be happy and would grab an offer or a discount. We understand the principle “respect builds loyalty.” If we show respect to our customers, we can build customer loyalty.