Manage all data from customer interactions and contacts from one place.
A CRM or Customer Relationship Management is an umbrella term that encompasses all the practices, strategies, and technologies that a company or business employees to interact and deal with its existing as well as potential customers. A complete CRM solution will help you improve relationships with all individuals associated with your business including not just customers but service users, colleagues, and even suppliers. It enables businesses to analyze interactions and data of individuals throughout the customer lifecycle, helping them in customer retention, sales growth and just improving overall business performance. Today’s customers are more aware and intelligent. They want a more personalized and tailored experience wherever they go, and in whichever service they avail. Millennials particularly are not satisfied with old marketing techniques and methods. They demand multiple points of communication with a company and expect a seamless user experience across all devices and platforms. Delivering a cross-channel can be challenging for any company and that is where CRM comes in.
CRM systems are designed with the goal of improving business relationships by providing all information on customers from different channels in a single place. They also enable staff with detailed information about customers’ personal information, buying preferences, previous purchase history, etc. when they interact with them for addressing any concerns they might have.
When you stated your business it was most likely you and maybe a few employees and keeping track of customers and their information was easy. If you are like the majority of business owners you started with a spreadsheet and as you grew you shared it with your employees.