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Online Marketing For Financial Institutions

Professional and Experienced Marketing Team

Finance is one of the most competitive industries without a doubt, and for your bank or financial institution to be successful, you need to ensure that you stand out. This makes marketing extremely vital for your financial institution and requires that you keep up with the latest marketing trends and technologies. Standing out today requires that you create an online marketing campaign for your institution.

Marketing today is vastly different from how it used to be a decade or so ago. The various changes it has gone under over the years have thoroughly transformed marketing. Today, marketing is about more than just acquiring new customers. It is about building long-lasting relationships with your customers and then nurturing this relationship to ensure that it grows and develops. Traditional forms of marketing aren’t as effective anymore as they used to be, nor do they provide the best ROI. Only with the help of digital marketing techniques like SEO, PPC, email marketing, social media marketing, and many others can you truly stand out from the rest.

One of the most important components of any business today is marketing. Whether you’re a bank or any other type of financial institution, you cannot hope to be successful without focusing on and utilizing digital marketing to its fullest. You also need to focus on every stage of the customer acquisition process from generating new leads to maintaining relationships, and this too requires the aid of digital marketing.

Website Development

Your Website is critical to your promoting your non-profit mission.

Managed IT

We Provide a proactive approach to your information technology.

Application Development

We help you with the application you need to support your organization.

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Why is Online Marketing Needed for Financial Institutions

Online marketing isn’t just the need of the hour and the utmost requirement for any business today. It is also way better than all forms of traditional marketing. When you as a financial institution start using digital marketing you and your customers both benefit in numerous ways. Digital marketing brings you valuable customer insights in the form of data analytics. These can further help you improve your marketing strategy and find out what is working and what isn’t. Getting more information on your customers coupled with the possibilities digital marketing provides, you are able to target your audience based on their socioeconomic status as well as demographics.

Communication and customers service can be vastly improved by improving feedback and other communication channels to remain constantly in contact with your customers. Improved marketing and improved service facilitated by digital marketing gets you new clients and increases your customer base. You gain a better understanding of the needs of your customers, enabling you to provide them with the right financial services/solutions. Our marketing team consists of experienced professionals that can help your financial institution with online marketing consultation, as well as assist you in creating a perfect strategy that will deliver the best results for your financial institution in a cost-effective way.

Google

Get found by donors through using Google Adwords.

Facebook

Communicate with donors and promote your non-profit on Facebook.

Website and Marketing

Today you need to have a modern website and marketing plan

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Digital Marketing for Financial Institutions

In today’s world, earning the trust, respect, or commitment of your customers is primarily a digital experience. When it comes to financial institutions, their marketing team is often not the most well versed in the concepts of digital marketing. It is necessary therefore that before you start your journey into digital marketing, your marketers familiarize themselves with the way things work in the digital world. We can help you with that.

Our marketing team can provide your marketers with all the training and assistance they might require in order to successfully manage and initiate your digital marketing campaign. By delivering a basic understanding of the concepts of search engine optimization, social media marketing and management, and how to carry out different ad campaigns. Based on your goals and objectives you could have a varying set of requirements and expectations from your digital marketing strategy. Our team helps you with that by assisting you in choosing the digital marketing services that can best serve your purpose.

Email Campaigns

Stay in contact and update your donors all through email automation.

Email Template Design

We help you create great looking templates inline with your design.

Tracking & Reporting

Get reports of your who, what, and where in your emails.

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Development of an Advanced Website for Financial Institutions

Establishing the online presence of any company starts with a website. This is even more so for financial institutions where your website isn’t just your identity in the digital world but also provides several services like payment from multiple payment service providers. This makes it all the more necessary for your website to have a good design and provide the best in user experience. To begin with, your website should load quickly for your visitors regardless of browser or platform. Loading times longer than 5-8 seconds can affect customer experience in a negative way. Mobil devices need to be especially taken into consideration as an increasingly large number of users access the Internet solely from their smartphones. A mobile-friendly website, therefore, is a must these days. The payment system too needs to be flawless, smooth and completely error-free. Functionality for multiple payment options should be added. Your payment system should also accept transaction methods from multiple banks and payment vendors. Online payment is a sensitive activity which lands the responsibility of security on the payment website. This makes security an important aspect of a financial website. Security threats in the recent times have forced the hand of firms to work on their website security and prevent the misuse of sensitive customer information and transactions. Protecting your website from malware and security becomes a must in this scenario.

Our marketing team understands the importance of incorporating all these elements into the website of a financial institution. That is why our web development team offers customizable web design sets to suit your needs and preferences. It could be that your existing website is outdated and needs a thorough redesign. Whether it be technical elements that enhance the customer experience or visual ones that make your website attractive, our team has the skillset to cater to all your website needs for you.

Easy to Use

Keep your website easy to use and allow your users find the content they want

Open Source Software

The software you use should be free to install and use for your organization

CiviCRM Integration

Integrate CiviCRM into your website to manage your organization

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Building Reputation: Increasing Recognition

Reputation is a severely important factor for financial institutions like banks. Your prospects need to know that they can trust you with their money and provide the best in financial services. Your reputation plays a very important role in this respect. Satisfied customers will tell share their pleasant experience and increase positive recognition of your institution. An unhappy customer might criticize your services on your social media page or post an online review that can greatly tarnish the reputation you worked so hard to build.

Our reputation management services like social monitoring, online PR, social media management, filtering and dealing the negative content as well as its timely removal, and much more. We keep track of the online reputation of your institution and deal with things that might affect it in a timely and efficient manner so that its negative effects don’t result in less than positive recognition for your business or financial institution.

Google My Business

Even though you are a non-profit GMB will help you get found.

Brand Loyalty

Allow your donors find you and interact with your brand

Reviews Dashboard

Get all of your reviews in one centralized dashboard.

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Social Media Marketing

Social media marketing is crucially important for businesses today. Almost every firm today is available on at least one social media channel. Creating loyal customers for your financial business starts with creating a positive social media reputation for your company. In order to do this, you need to engage and interact with your customers. Make yourself reachable to them by responding to their comments, answering their questions, and clearing any doubts or confusions they might have in a timely and effective manner. This, in turn, increases the credibility of your bank or financial institution. Your audience learns that you care about them and their opinion and suggestions.

Providing quality financial content on your social media accounts gets you more engagement. You can channel this engagement to your website with links and increase lead generation as a result as well. Whether it be creating content, managing your social media accounts, interacting and responding to your audience, or just keeping track of your how well your social media marketing campaign is doing, we can more than handle it for you.

Brand Monitoring

We help non-profit track their organization reputation

Social Media

We monitor your accounts behalf and engage with your audience.

Reviews Dashboard

Get all of your reviews in one centralized dashboard.

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Expert Level Search Engine Optimization

Without a comprehensive SEO strategy in place, your website will not be visible to the right people at the right time. Search engine optimization is all about getting your website to rank higher in the search engine result pages. It also enables you to ensure that your website pops into the search results of your target audience. An example is, if people in London city search for “financial advisors in London” and you provide your financial services in the city, then your website and business information should pop up in the results. Search engine optimization directly increases your website traffic by bringing in potential customers to it and increasing your chances of getting client leads. Carrying out search engine optimization requires you to consider multiple on the page and off page SEO elements.

On page SEO elements have to directly with the content of your website. Providing valuable financial content for your audience, making content SEO friendly by adding relevant keyword phrases to finance and your offered services, internal and external links (to payment pages), and updating your sitemap are just some of the on-page SEO elements that can work in your website’s favor. Off page SEO elements include posting on social networking sites, search engine submission, forum marketing, local listing, and financial business reviews, etc.

Paid Search

Get 10k in Google Adwords to increase your reach.

Social Advertising

We help generate awareness about your brand, product or service

Increase ROI

We create cost-effective campaigns to help your organization

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Contact us today to start discussing your Joomla development needs. Our web design team is ready to help you!

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Additional Resources

Blog

Get the latest information about the changes in website design techniques and what you need to implement a new digital strategy for your business.

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Case Studies

Get our latest case studies on how we are helping many small to medium business just like your create new and innovative solutions.

View Customer Stories

Brochure

Still not convinced you need a responsive website for your business or maybe you just want a hard copy of our solution options.

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