Professional and Experienced Marketing Team
Is there even a need for marketing for these YMCA’s and Youth Centers? The answer is yes. Though marketing is important for businesses to sell their products and services to generate revenue, the same can be said for NPOs like YMCA and youth centers. Though they are indeed nonprofit organizations, they too require revenue and even more so than businesses to keep all their operations running and be able to offer all the services and programs to the youth and other people that they offer.
This revenue generation requires as many memberships, donations, enrollment into paid programs, community chests contributions, foundation grants, charitable contributions, membership renewals, and corporate sponsors, etc. Though all these things are important for sustainable organizational growth and revenue collection, furthering of the organization’s core cause is something that takes an even higher priority. It is important for YMCAs and youth centers throughout the world alike to not only have a growing membership but benefit the youth from their offered services and activities as well which is their goal.
Your Website is critical to your promoting your non-profit mission.
We Provide a proactive approach to your information technology.
We help you with the application you need to support your organization.
Why Online Marketing?
So now that we’ve established the importance of marketing for YMCAs and youth centers, the next question is, why online marketing? What about distributing flyers from door to door? Word of mouth promotions and advertising through the newspaper? Although these old methods of promotion and advertisement are still somewhat effective, they are quickly losing this remaining effectiveness as well. Today the Internet has infiltrated into almost every aspect of our lives in one way or another. Our day is hardly complete without scrolling through all our favorite feeds and scouring the Internet for the latest news and happenings. So when an increasingly large number of people spend a significant part of their day, it makes sense to reach out to them on the platforms they’re using the most for conveying your message.
Since YMCAs and youth centers primarily focus on youth, that is their target audience as well. The youth of today is used to getting and managing from their handheld devices. If you can not incorporate this very important factor into your marketing strategy, then you will have little success.
Get found by donors through using Google Adwords.
Communicate with donors and promote your non-profit on Facebook.
Website and Marketing
Today you need to have a modern website and marketing plan
Adwords for Non-Profits
Compared to the traditional forms of advertisement like billboards and bus benches, display ads over the internet and mobile apps have proven themselves to be a lot more versatile and effective. With the development of technology, we now have the ability to track the digital footprint made by individuals on the internet. This digital footprint allows us to understand the behavior and interest of individuals and specifically target them with the ads that they would be interested in. This greatly enhances the chance of advocating your message to individuals who are likely to support you.
Online portals and form submission has proven to be the preferred mode of signing up as members of an organization. It is a hassle-free method and allows people from all over the globe to become benefactors. It also allows people to fill in about their queries and get feedback easily.
10k a Month
Get 10k of Google Adwords for your Non-Profit.
Allow more people to discover your Non Profit though ads.
To get the Google AdWords you must meet their criteria.
Intelligent and Advanced Website Design
For your YMCA or any other youth center website, it is important that the website may not just have a modern look and feel but be intelligently designed as well keeping your target audience and SEO requirements in mind. An outdated or old looking website is an immediate discouraging factor for visitors, especially youth visiting your website. Incorporating the latest and best design features into your website makes it attractive and inviting for your target audience. Intelligent design means that the website should be designed your target audience in mind. It should be captivating, not hard to navigate, and easy to use.
Your website is like your ID in the online world. It establishes your online presence for your prospects and existing members as well. It is extremely important to have a dynamic and interactive website that is regularly updated with content that would be useful to your existing members and target audience as well. It should also have a fast loading time. If your website takes too long, visitors will simply exit and may never even consider visiting again. This also severely affects your search engine ranking.
Another important factor to consider is handheld devices, especially mobile phones. Your website and its content should be optimized for mobile users. This becomes even more important when you consider the fact that your target audience is primarily the youth.
Easy to Use
Keep your website easy to use and allow your users find the content they want
Open Source Software
The software you use should be free to install and use for your organization
Integrate CiviCRM into your website to manage your organization
Growing number of memberships is a great way to improve donations while gathering a larger community and ever-increasing support as well for your cause and NPO. Happy members, in turn, bring in more people into joining your association or organization. Ensuring the happiness of your existing members is therefore paramount and online marketing techniques let you ensure that. By offering you multiple communication methods that let you listen closely to the opinions of your members, you are able to create a community of happy and satisfied members of your organization.
YMCAs and youth centers alike offer several different programs for youth empowerment that are paid but at the same time extremely beneficial to these individuals. The people who opt for these programs or courses do pay for them, but the fees collected as mentioned earlier are vital to such NPOs for their smooth and efficient running and even survival. The more people that take admission into your programs, the more revenue you’ll be able to generate to further your cause of youth empowerment and development. The best way to ensure this is through online marketing of course.
Offering adequate information about what you do and how you do it is also important. For a person unsure about what you truly stand for, it is your duty to thoroughly educate them about what your organization does and aims to achieve with their support. Satisfy their doubts, answer their queries, and streamline the membership sign up process to be error-free, fast, and easy.
Google My Business
Even though you are a non-profit GMB will help you get found.
Allow your donors find you and interact with your brand
Get all of your reviews in one centralized dashboard.
Social Media Marketing (SMM)
Social media is where most of the stuff happens today. Your target audience, the youth also uses social media platforms the most. Establishing a positive social media presence is more than important today. Your social media presence is the best way to increase interaction with people and build a positive impression of your organization and what it does in their minds. Communicate with your followers, post engaging content, educate them about your offerings and contributions to society and let them see for themselves the good work you’re doing.
When it comes to social media management it can get a bit overwhelming and hard to manage, especially when you have other responsibilities on your hands too. Our social media management services take care of that for you. We take over your social media accounts and even deal with the most negative feedback and comments in the best possible way that does not affect your online reputation. We even take care of regular posting and keeping your audience interested with engaging content.
We help non-profit track their organization reputation
We monitor your accounts behalf and engage with your audience.
Get all of your reviews in one centralized dashboard.
Google AdWords and PPC
The terms PPC and Google AdWords are often associated with each other. PPC stands for Pay Per Click, as in this form of advertising you publish online ads leading to your website on search engines like Google, and pay only when a person clicks on your website. Google’s PPC advertisements are called Google AdWords. A great advantage of PPC advertisements is that you get to define a limited budget for advertisement and pay only for each click which also results in an interested visitor visiting your website.
It is a great way of reaching more people and driving more traffic to your website. It may sound simple in theory but starting your PPC advertisement requires the utmost care and professionalism as the tiniest mistake can cost you in up to thousands of dollars. That is why we strongly recommend that you take the professional help of marketing experts like us that can help you achieve the best results through PPC advertisements in your limited resources.
Get 10k in Google Adwords to increase your reach.
We help generate awareness about your brand, product or service
We create cost-effective campaigns to help your organization
Search Engine Optimization for YMCA and Youth Center Websites
Search engine optimization is a set of practices for getting your website to organically rank higher in search engine result pages. An effective SEO strategy is part of any good online marketing campaign. Without that in place, your website will not appear to the right people at the right time when they’re searching for it. It ensures that your website pops up into the search results of your target audience. For example, if you’re operating in Orange County and people residing their search for “YMCA Orange County” or “Youth Centers in Orange County” then you’d want your website to appear in their search results and SEO ensures just that.
Search engine optimization is free, but requires expertise and being well versed in the SEO requirements. Its effects are long lasting compared to other forms of marketing like PPC. As you benefit from increased traffic on your website as a result of SEO, you generate new and more leads, gaining new members and admissions into your offered programs while your organization thrives.
Stay in contact and update your donors all through email automation.
Email Template Design
We help you create great looking templates inline with your design.
Tracking & Reporting
Get reports of your who, what, and where in your emails.
207 313 4821
230D Skowhegan Rd, Fairfield Maine, 04937