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Online Marketing Needed for Educational Institutions

Professional and Experienced Marketing Team

The number of Internet users continues to grow rapidly every day. This makes it the most effective medium and platform for communication and relaying your message to an audience. Not television, not newspapers, not ads on the back of magazines, online advertising is the clear winner when it comes to advertising channels for you to focus on for your marketing campaign for your business or company. Startups that know how to realize the full potential of online marketing have upset old and well-established industry giants that were too slow to catch up.

As an educational institute, it doesn’t matter whether you’re trying to catch the eye of students or their parents, the best place to do so today, is online. A majority of the student population you are looking to target for your institution are active Internet users. Not only them but their parents too trust the Internet when it comes to choosing the next educational institution for their children. Therefore, it only makes sense to put in your marketing efforts and resources into the place where your target audience currently resides.

Online or digital marketing is increasing in effectiveness every day. It offers perhaps the highest ROI (Return on Investment) from amongst all other methods and mediums of advertising and marketing. It doesn’t matter if you’re an educational institution looking for local leads, international students, or just establishing an online presence, we’ve got it all covered for you. When you choose us for your online marketing campaign we work with you and function like your very own marketing department to deliver not just promises, but results.

We offer you the complete package of online marketing services by offering SEO (Search Engine Optimization), digital marketing, social media marketing, lead generation, website designing and redesigning, and much more. As the experts in online marketing, we are dedicated to giving you our best, and help you increase your enrollment, international students, and revenue.

Website Development

Your Website is critical to your promoting your non-profit mission.

Managed IT

We Provide a proactive approach to your information technology.

Application Development

We help you with the application you need to support your organization.

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Why is Online Marketing Needed for Educational Institutions

Online marketing isn’t just about sending out targeted promotions and ads to your mailing list or your prospects you wish to attract to your business. It starts with establishing an online presence for your institution and then building a reputation and experience revolving your educational institution that pulls people into wanting to know more about it. Gone are the days when schools, colleges, and universities could rely on traditional marketing methods like advertising in a newspaper or on the television, or distributing printed prospectus. The audience you’re looking to target today would rather look at your digital prospectus online on your website than have it handed to them.

People today are more accustomed to digital media and it has become their number one source of information. When they come across a new brand or company, one of the first things they do is to search for its online presence and if they don’t find one, it instantly discourages and creates a negative perception associated with the brand or company in their minds. People today are smarter, they know full well that they can get all the information about suitable educational institutions they might wish to enroll in online. Successful institutions today with smart digital marketing campaigns use digital media to their benefit. They establish a well designed and well-built website and showcase their culture and other minute details about their institution to their target audience.

As an educational institution, you also don’t have a huge marketing budget that you can spend on experimenting with different methods and strategies. Instead, you want an affordable marketing channel that reaches the maximum possible number of people. Digital or online marketing provides that for you by being not only very much affordable but offering one of the best ROI rates that you can hope for.

Google

Get found by donors through using Google Adwords.

Facebook

Communicate with donors and promote your non-profit on Facebook.

Website and Marketing

Today you need to have a modern website and marketing plan

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Email Marketing

Despite what people might say or you might have been lead to believe, email marketing isn’t dead, and nor does it look like close to dying anytime soon. It is still very much running and one of the most used forms of digital marketing campaigns. Email marketing is widely popular for its ability to provide you the highest ROI of any other digital marketing technique. We help you achieve the best results through email marketing by ensuring an updated email list and designing interactive and attractive emails that are well received and increase the click-through rates of your email marketing campaign as well. Include forms, links to your website or wherever you want to lead your mailing list to, add buttons, there’s a lot you can do with email marketing and we can help you achieve all that and more.

Email Campaigns

Stay in contact and update your donors all through email automation.

Email Template Design

We help you create great looking templates inline with your design.

Tracking & Reporting

Get reports of your who, what, and where in your emails.

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Modern and Advanced Website

Having a modern and advanced website for your educational institution should be the primary goal of the educational institution that leads you towards digital marketing. It could be that you don’t have a website at all or if you, do it is badly designed or not updated. An educational website should be designed such to increase user convenience and easier navigation through the contents of the website. Establish and focus on your unique selling point like your campus, the courses offered, faculty, and much more. Let your user friendly and attractive website see what you have to offer and how it can benefit them for themselves. A poorly designed or outdated website hampers that. It can discourage users from wanting to find out more about your site and result in a bad ranking in search engines for your website as well.

If you’re looking to attract international students as well, then it is important to have your website in more than one language. It should be optimized for mobile and small screen usage and should load quickly as well. A user-friendly form filling system is also important as today students like enrolling and filling forms online. Difficulty in doing so may result in you losing a prospect.

Easy to Use

Keep your website easy to use and allow your users find the content they want

Open Source Software

The software you use should be free to install and use for your organization

CiviCRM Integration

Integrate CiviCRM into your website to manage your organization

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Building Reputation and Recognition

As mentioned earlier, students and parents alike judge an educational institution based on its online reputation. Having a positive online presence is extremely important in this respect. A hundred good reviews about your school or college are a great thing to achieve, but just one negative review can drastically change the perception and reputation of your educational institute. Our marketing strategy works to build and improve brand recognition for your institute by boosting online visibility and driving traffic to your website as well as social accounts through different channels.

We also offer complete reputation management services through which we assist you in maintaining your brand image. Whenever there is a negative review, we make sure to resolve it in the best possible way. We also ensure that all queries and comments are responded to either by us per your instructions or by you directly. If you are short on people or skills to manage your online reputation across multiple platforms, then we offer to take over the task of doing so for you too.

Google My Business

Even though you are a non-profit GMB will help you get found.

Brand Loyalty

Allow your donors find you and interact with your brand

Reviews Dashboard

Get all of your reviews in one centralized dashboard.

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Social Media Marketing (SMM) for Educational Institutions

Having a good social media presence can work wonders for your brand or company. This is no different for educational institutes. Social media is currently perhaps the best place to interact with your followers and people that might be interested in what you have to offer at a more personal level. You can create groups and communities to increase interaction among them and faculty. Posting new content is extremely important in this respect as it allows you to have an active online presence and give you more opportunities to interact with your followers.

Social media is also great for advertising and reaching a large audience. By boosting posts, you can ensure that they reach even more people than they usually do. If you’re worried about posting new content regularly, an effective solution is scheduling posts in advance. There are several tools that can do this for you. Alternatively, you can ask us to manage your social media accounts and take care of not only posting but interacting with the audience in comments to build a positive reputation for your brand.

Brand Monitoring

We help non-profit track their organization reputation

Social Media

We monitor your accounts behalf and engage with your audience.

Reviews Dashboard

Get all of your reviews in one centralized dashboard.

Get Started With Marketing Your Non Profit

PPC and Google AdWords

Google AdWords is Google’s advertising services for businesses wanting to display ads on Google and its advertising network. The term PPC which stands for pay per click is also associated with this as this form of advertising allows businesses to allocate a budget and pay only when people click the ads. It works through keywords and is a great way of not only driving traffic to your website but reaching more people as well. The more people that are aware of your institution and what it can offer them, the more chances you have of attracting more prospective students.

It may sound simple but initiating your PPC campaign requires the utmost care, as mistakes can cost you up to thousands of dollars. It is strongly recommended to take expert help from a professional PPC campaign management firm like us that can make it successful for you. Our experience with managing PPC campaigns for our clients will certainly help you get a good ROI as well as obtain the results you desire.

Paid Search

Get 10k in Google Adwords to increase your reach.

Social Advertising

We help generate awareness about your brand, product or service

Increase ROI

We create cost-effective campaigns to help your organization

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Additional Resources

Blog

Get the latest information about the changes in website design techniques and what you need to implement a new digital strategy for your business.

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Case Studies

Get our latest case studies on how we are helping many small to medium business just like your create new and innovative solutions.

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Brochure

Still not convinced you need a responsive website for your business or maybe you just want a hard copy of about our solutions.

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